IRUN Banbury has been working with a nationwide Group which sells catering equipment, catering essentials and disposable products to outlets such a pubs and restaurants, as well as supplying spare parts to specialist engineers. The Group was looking to increase its online sales and knew a good internet presence would be vital its success.

The Operations Director of the Group contacted Bob Young of IRUN Banbury as they had a professional relationship spanning more than 20 years and he knew Bob had the marketing expertise and knowledge to put the companies within the group on the internet map.

Bob Young’s years of experience in internet marketing meant he could design and deliver well-crafted functional websites, with the minimum of fuss. Bob constructed the websites, including the banner design. He also wrote the website copy and optimised the pages with the appropriate keywords.

The result is the online sales, are growing, with currently between 5 and 10% of the company’s sales come through the online portal.

A couple of months after the websites went live IRUN Banbury made a few changes to the keywords of one of the sites, just prior to a weekend, to improve its search engine rankings. After that weekend the Group’s Operations Director reported the site’s visits had jumped from 1-3 per day to:

183 on the Friday
1320 on the Saturday
746 on the Sunday
633 on the Monday

On the Saturday alone, the number of sample requests totalled 650, and were still flooding in. 
Less than a month has now gone by and the site has received more than 12,000 visits. More than 3,000 people have signed up to receive samples and their contact details have all been captured directly from the website on the IRUN CRM System, In Touch: requests continue to come in at around 40 per day. The first orders have been taken and the next step will be to conduct  e-marketing campaigns to the database of those who have received samples.

This increase in business has led to IRUN Banbury to:

• Sell the client the IRUN’s Customer Relationship Management system, InTouch, for two users
• Set up InTouch to capture all prospect details from the site
• Upgrade the site to eCommerce
• Agree a future upgrade of the website
• Propose and agree a ‘back-end’ deal to give IRUN Banbury:
  o a share of the revenue generated from the website
  o a share of the revenue generated from the results of IRUN Banbury’s marketing efforts on their behalf to larger clients.
• Secure a monthly retainer for:
  o management of the InTouch system
  o all email marketing activities
  o all off-line marketing activities.